Birthing Freedom

Scope of Work: Squarespace Website, Logo, Branding, & Marketing Strategy

“Thoughtful and dedicated to helping me create a gorgeous website that represents a part of my personality that other designers couldn't or wouldn't find. Hanna takes the time to ask the right questions to discover special, unique aspect of your creative self and builds these into her projects. The best part of working with Hanna is that she listens!"

What we’ve done together…

This project involved a comprehensive rebrand of a birth education course, marking a significant transformation from its name to the website and a design refresh of all its products. Our marketing efforts were strategically redirected towards a new demographic of empowered birthing families, adopting a holistic approach that encompasses body, mind, and soul. The rebranding journey began with a logo and branding makeover, followed by the development of a Squarespace website that hosts the entire educational course, creating a central hub where students can immerse themselves in the art of birthing freedom.

The redesign extended to the video courses, ensuring they aligned with the new brand ethos, and we leveraged stunning imagery that boldly embraced the power of birth. Launched in 2023, our collaboration has since evolved to include ongoing marketing support, spanning social media, Facebook ad campaigns, email marketing, and blog content. This endeavor has been a labor of love for both parties, as we aimed to introduce this ideally crafted course to birthing families worldwide, empowering them with knowledge and support for their birthing journey.