Wild Oak Birth : Social Media Case Study
Scope of Project: Instagram Social Media Management
About the Client
Meet Daniella the passionate birth photographer behind @wildoakbirth
She is based in Salt Lake City. Our collaboration began when Danielle reached out about gaining growth and consistency on her Instagram. We connected through birthy friends and Birth Becomes You which brings so many birth photographers together across the world. We started working together on her social media 2 years ago and without changing our strategy too much have seen gradual organic growth and her birth business is thriving in the very competitive market of Utah.
Our Goals
Objectives in social media marketing are as unique as you are, especially for birth businesses where trust growth and local connection is key. For Danielle and @wildoakbirth, our goals were tailored to not only enhance her digital presence but to share her stunning photography with a regularity that her already established following could count on.
Local Birth Lead Generation: Our primary aim was to position Wildoak Birth as the go-to birth photographer in Salt Lake City, generating leads and inquiries from her local community.
Increase in Reach and Followers: Specifically focusing on Instagram, we set out to significantly expand Wildoak Birth's digital footprint, aiming for organic growth in both reach and follower count.
Consistent Content Sharing: By taking over the reins of regular content creation and posting, we aimed to free up valuable time for Danielle. This would allow her to focus on her passion and business without the added stress of managing her social media presence.
What Hanna Did
In my collaborative journey with Danielle, a birth photographer with a heart and start in doula work, our strategy was meticulously crafted to resonate deeply with her audience. We curated content that struck a perfect balance between education, inspiration, and personal touches, all woven together with a calm confidence and profound storytelling. Regularly, we shared birth stories of all types, celebrating the diversity of birth experiences and the beauty of choice, truly highlighting the compassionate core of Wildoak Birth's mission. Our content was designed not just to inform but to support, reflecting the innate compassion and desire to assist families that Wildoak Birth embodies.
The implementation of our strategy kicked off with a commitment to consistency—posting five times a week from Monday to Friday, with the occasional weekend post to engage and nurture our growing community. Initially set on a six-month plan, the positive response and tangible growth we observed were incredibly encouraging. So much so that Danielle, the force behind Wildoak Birth, decided to extend our collaboration. Two years later, we're still applying the same successful strategy and implementation tactics, proving the enduring power of authentic and heartfelt content in connecting with and expanding an engaged community.
The Results
Our strategic collaboration with Wildoak Birth and our commitment to consistent, high-quality content have led to remarkable outcomes over two years:
Reach Increase: We witnessed an astounding 250% increase in average post reach, with most posts hitting the thousands and one standout post reaching 200,000 views. This significant boost has dramatically expanded Wildoak Birth's visibility on Instagram.
Follower Growth: Starting with a solid base of 10k followers, we've nurtured Wildoak Birth's community to an impressive 14.8k followers through purely organic growth. This growth reflects the resonating power of sharing authentic birth stories and educational content.
Engagement Surge: Danielle's account saw several spikes in engagement, particularly with her emotive birth films and reels. These pieces of content, showcasing the profound beauty of birth, have become beloved highlights of her Instagram presence.
Content Resonance: Beyond the viral hits, we've established a steady cadence of content that deeply engages and meets the needs of Wildoak Birth's growing community. From static images and carousels to impactful reels, each post has been a step towards nurturing a vibrant and engaged online community.
Booking Success: Within just 9 months of implementing our strategy, Wildoak Birth’s booking calendar was filled, a testament to the effectiveness of our approach in a highly competitive market. This success has been sustained, ensuring a steady flow of clients eager to capture their birth stories through Danielle's lens.
These achievements underscore the effectiveness of our targeted strategy and the compelling content we've created together. They mark significant milestones in Wildoak Birth's journey on Instagram, solidifying Danielle's presence and confirming the power of authentic, consistent storytelling in connecting with and expanding a dedicated community.
What Danielle Says…
“I have been working with Hanna for over 2 years now and have seen tons of growth on my Instagram, it’s not even funny! What drew me to working with her was how much I loved her own content but also how similarly we both saw birth. That has resonated so clearly with the content she writes for me. It's also been so interesting to see the images that Hanna chooses, which I like, because I'm soooo picky myself. It's allowed me to have some freedom and SO MUCH LESS stress. I literally reccomend her all the time and have sent her so many of my fellow birth colleagues because she really does such an amazing job!”
