How to Celebrate Birth Holidays: Using the Four Pillars of Content Creation
EMPOWERED BIRTH BUSINESSES : EDUCATION, COMMUNITY & RESOURCES FOR GROWTH
WHY EMPHASIZE BIRTH HOLIDAYS?
The truth is jumping on holidays or important awareness days surrounding birth can be an awesome way to grow, educate and connect with potential clients.
It is a great way to be apart of the collective conversation. Facebook and Instagram boost posts surrounding these "trending" topics more on that day/week so you definitely want to benefit from the trend. It's also easy on days like this to schedule posts and blogs because you have a general sense of what you'll want to talk about and people will be more interested to read them during weeks when it’s already on their mind.
Ideas and tips for how birth workers can join the collective conversation surrounding birth holidays using their Instagram, Facebook, Blog & Email List
I’m officially calling these the four pillars of content creation for small businesses and I think each one serves an important purpose on how to reach your audience. As birth workers, these birth, parenthood, and health-related Holidays are an easy way to activate all four pillars and maximize your time so you are not constantly feeling chained to your social media accounts. I’ll be going over each platform below with ideas and tips for how birth workers can join the collective conversation surrounding birth holidays well.
Instagram Posting
Tip #01
Share a personal journey regarding the holiday (people love getting to know the birth worker behind the page so share openly about how hard/easy/complicated your journey was)
Tip #02
Share a favorite image depicting something to do with the Holiday or Birth to your IG feed. 1-2x per day for Awareness weeks
Tip #03
Open up the discussion! Ask questions for people to engage with easily
Not a Photographer?
Ask permission from favorite photography accounts to re-share with credit their images. Some will ask that you also re-share the captions so be sure to get permission before re-sharing.
create info graphics/slides that are eye catching and make people scroll through to learn more
**tip- it's better to write all the info in a series of slides rather than just have one slide and the info in your caption**
Instagram Stories & Reels
Tip #04
Ask questions & use the Pool function!
Ask things pertaining to the education you are sharing or ask others to share their own experience.
Tip #05
Share photos of you actually celebrating the holiday or tap into exactly why the day is meaningful to your experience. If you are
Tip #06
Be silly and celebrate on a Reel using trending music and easy to digest information
Tip #07
Re-share content from other pages, favourite photos, trending posts, art etc.
Tip #01
Sharing links is the major benefit for using Facebook as opposed to Instagram.
Link to: your blog, other businesses, articles etc.
Tip #02
Repost to your personal page
(only do this if you authentically find your info applicable to your family and person friends, don’t be too spammy)
Tip #03
Share larger galleries to celebrate the Holiday
or 10+ slides of information
Tip #04
Create posts asking for others to share photos
Let people feel seen by asking questions that prompt them to share their own selfies/photos they are proud of
Blog
BLOGGING IS YOUR MOST IMPORTANT TOOL FOR SHARING CONTENT AND INFORMATION ON BIRTH HOLIDAYS & AWARENESS WEEKS
Because if you take the time to write the blog/s you'll be able to use the same content on all platforms strategically and not have to come up with unique ideas or captions every time you sit down to use social media. You also may be able to recycle information next year while still boosting your Website SEO.
Tip #01
Prior to the Birth Holiday or awareness week consider writing an informative/unique blog that can be shared throughout the week.
Tip #02
Re-share the blog link as often as you can, with every FB post, on your email list and Pinterest when possible.
Tip #03
Be sure to include external and internal links on the blog.
Email List
Creating an email list is an incredible way to stay connected to both interested clients and past families. They always say it's more profitable to keep a happy customer than to book a new one so spend sometime on your list to remind your awesome past families about what you are celebrating and planning to talk about this week
A few ideas for this are...
Tip #01
Build interest by sending out emails leading up to the awareness day or week.
Tip #02
Link to your blog once it's up with a heart felt note about what writing the blog was like
Tip #03
Encourage them to follow along on your social pages
Tip #04
Share personal stories and photos
All of these tips are great all year round to boost engagement and help you work smarter rather than harder to connect with potential families and your present followers.
But like I mentioned before when we share during Awareness weeks or on birth holidays we are actively joining the collective conversation.
Which does a few important things for your business
Builds Credibility
Even if you have a small following right now I promise the more you share and the more you connect with how and what people are talking about the quicker you will rise as an expert in your local birth community which is incredibly important for getting clients.
Algorithm Boost
Social media wants people engaging and seeking information all the time so it boosts whats popular, trending and on topic.
Community Connection
It will always benefit you and your business to be actively engaged in your birth community. Many of these holidays are intended to appreciate certain types of birth, birth workers and parenting experiences so take this week to actually talk to your community and grow connection.
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