Eight Reasons Why Squarespace is the Best Platform for Your Creative Business
As a creative business, one of the most essential tools for your success is a captivating and functional website. It can often feel overwhelming to choose a platform that meets all of your business needs while also not feeling like a burden to maintain, update, or create in the first place. Squarespace stands out for creative service-based businesses because of its user-friendly interface and intuitively creative features. Working with Squarespace feels like working alongside a left-brained fellow creative rather than constantly butting heads with the right-brained complex interfaces of competitor website platforms. And if avoiding that headache isn’t enough here are seven compelling reasons why Squarespace should be your go to platform for building your creative website and why I choose it every time!
“ The popular website builder makes it relatively easy to establish your online presence, manage your site and even set up an online shop. Between its affordable pricing and intuitive interface, Squarespace offers a great package for new business owners. If you’re considering building a website, you’ll want to take a close look at Squarespace’s 100-plus stylish design templates as well as its blogging and eCommerce features. Other tools like Squarespace Members Areas, the Tock Reservation System, Squarespace Scheduling and Squarespace Email Campaigns offer additional functionality to your site.”
The Reasons Why I Choose Squarespace.
Creatively Intuitive
Squarespace offers an extensive collection of stunning designs, elements, and templates that were created by industry professionals who obviously have an eye for creative minds. Whether you're a photographer, a small shop creative, or an artist, you'll find guided designs and templates that perfectly suit your aesthetic and goals. Now with the 7.1 version, they’ve categorized their template designs with the different needs and goals of any business in mind. Categories like About pages, Testimonial pages, and Service pages have upwards of 10 designs to use as a base. And of course, each design is fully customizable to create something uniquely suited for you and your brand.
User Friendly
One of the standout features of Squarespace is its user-friendly interface. You don't need to be a coding expert or have extensive technical knowledge to build your website from scratch. When issues arise you don’t need some complicated code or expert to fix it either. Squarespace provides a drag-and-drop editor, making it easy to customize your site's layout, add content, and make changes without hassle. They’ve even put out a new editor called Fluid Engine that makes customization easier than it’s ever been before! This accessibility empowers individuals without web development experience to create professional-grade websites which are perfect for those of us in the creative industry who would rather be making their art than getting too bogged down in the technical.
All-in-One Platform
Unlike many other website builders, Squarespace offers an all-in-one platform that includes hosting, domain registration, blogging, e-commerce, scheduling, member area, and email marketing. With Squarespace, you don't need to worry about managing multiple accounts or integrating third-party services. Everything you need to create and maintain your website is conveniently available in one place, simplifying your workflow and saving you time.
Easy-to-Use E-Commerce Options
If you're a small creative shop or artist looking to sell your products or creations online, Squarespace's e-commerce capabilities are a game-changer. It provides a comprehensive set of tools for setting up and managing an online store. From product listings and inventory management to secure payment processing and order tracking, Squarespace covers all the essentials. You can create a seamless and visually appealing shopping experience for your customers without the need for complex integrations. If you are a photographer who sells in mostly service-based ways you can also include your packages or add-ons with their integrated small shop as well!
Mobile Optimization
With mobile browsing becoming increasingly prevalent, having a mobile-friendly website is crucial. And unfortunately, most design platforms make it incredibly difficult to edit mobile and desktop designs separately but with Squarespace 7.1 they have made it possible to optimize both for their individual strengths.
SEO-Friendly Features
Squarespace is designed to help you improve your website's visibility in search engine results. It provides essential SEO tools and features to optimize your site for search engines. You can easily customize page titles, meta descriptions, and URLs to improve your site's ranking. Squarespace's clean code structure and responsive design contribute to a solid foundation for search engine optimization.
Hands-On Customer Support
One of my favorite parts of Squarespace is how responsive their support is. They have a community forum for design questions and advanced coding solutions for those who want to dabble in more extensive designing. But their 24/7 customer support is really helpful and always ready to assist with any questions you have about creating the best design. Additionally, Squarespace provides an extensive knowledge base with tutorials, guides, and video resources to help you navigate through any challenges you may face while building and managing your website.
Budget Friendly
Squarespace offers a variety of pricing plans to fit any budget. The basic plan starts at just $16 per month, which is a great value for all of the features that are included. While there are some websites with free options they are full of limitations that will make it incredibly hard to grow with. I encourage all creative small businesses to invest in their website with a trusted platform like Squarespace.
So whatever type of creative professional you are, Squarespace offers the tools and features you need to create a stunning and functional website without the complexities of coding or technical expertise. Make the smart choice and elevate your online presence with Squarespace.
Web Designer, Brand Curator, Social Media Supporter, Boy Mom, and lover of seeing other creative businesses flourish and succeed!
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