Understanding the Instagram algorithm and the limitations of social media marketing for your small business. As creative small businesses, it can be hard to know where to invest our marketing time so before we start it’s easier to learn and strategize to make the best use of our time.

When you pair two or more marketing strategies for your small business you will see greater results. Here are just three of the best pairings I’ve found in 13 years as an entrepreneur and creative small business. They work together to manifest both community and inquiries.

Instagram has become one of the most popular social media platforms for photographers to showcase their work and grow their businesses. With millions of users across the world, it offers a great opportunity to reach a wider audience and get noticed in the photography community. However, with so much competition, it can be overwhelming to know where to start. After 13 years as a photographer, I have seen the rise of Instagram and the power it can have on growing your photography business.