Logo Trends for 2024: What's In
Sharing Trends I’m seeing so far in 2024 and how to evolve your current branding in a fresh and exciting way!
It’s 2024, and if we’re being honest, the small business world is always changing. What was in style five years ago is now ‘out,’ so today I want to share some current logo and branding trends I’m seeing and how YOU can evolve your branding to feel fresh and match the current energy.
Of course, branding and logos should be all about who you are and rooted in your own style. However, when we allow our branding or logo to become stale or too far out of style, we risk losing clients who think we are “out of touch.” I definitely see this a lot with photographers and birth workers. Logos that used to be in style are now probably slowing your business because they are either overused and no longer say much about YOU, or they feel old and may stop speaking to your ideal clients.
Let's dive into the hottest logo trends for this year and how you can incorporate them into your own brand.
Multicolor Logos
Gone are the days of sticking to a single color palette. This year, it's all about vibrant, multicolor logos that make a statement. Think bold gradients, unexpected color combinations, and an overall playful vibe. Multicolor logos can convey energy and creativity, making them perfect for photographers and birth workers who want to stand out and showcase their dynamic personalities.
Lowercase Fonts
Embrace the charm and approachability of lowercase fonts. This trend is about simplicity and friendliness, giving your logo a laid-back, modern feel. Lowercase fonts can make your brand appear more accessible and welcoming, which is especially important in the nurturing fields of birth work and photography.
Artistic Typography
Typography takes center stage in 2024 with artistic and hand-drawn fonts. These custom typefaces add a personal touch to your logo, making it feel unique and bespoke. Artistic typography allows you to infuse your brand with creativity and individuality, capturing the essence of your work in a single glance.
Nostalgic Logos
Everything old is new again! Nostalgic logos draw inspiration from past decades, bringing a sense of familiarity and comfort. Whether it's retro fonts, vintage color schemes, or classic design elements, these logos evoke a sense of timelessness. For birth workers and photographers, a nostalgic logo can create an emotional connection, reminding clients of cherished memories.
Personality-Driven Logos
In 2024, logos are all about showcasing personality. These designs go beyond aesthetics to tell a story about who you are and what your business stands for. Think quirky elements, personal symbols, or anything that makes your logo unmistakably yours. A personality-driven logo helps clients feel a deeper connection to your brand, making it more memorable and relatable.
The Refined Monogram
Elegant and sophisticated, the refined monogram is a trend that never goes out of style. This year, monograms are more streamlined and polished, often incorporating minimalistic elements. A refined monogram adds a touch of class to your brand, perfect for photographers and birth workers who want to convey professionalism and timeless elegance.
Symbolic-Inspired Logos
For birth workers and healers who work in the spiritual aspects, symbolic-inspired logos are gaining popularity. These logos incorporate meaningful symbols that resonate with spiritual practices and beliefs. It's smart to pull in symbolism that subtly conveys your vibe without making the design feel cluttered. This approach helps share your unique energy and ethos with clients in a clear and elegant way.
So Quick Overview -
What's In & What’s Out
☑ Bold Color
☑ Lower Case
☑ Artistic Font Combos
☑ Refined Monograms
☑ Font Focused with graphics as secondary elements
☒ Generic graphics for your industry
☒ Outdated designs
☒ Overly simplistic without strategy
☒ No personality behind it
☒ Huge graphics focused logos that have little to do with your service
☒ Busy and Cluttered designs
Easy Ways to DIY and Evolve Your Current Logo Following These Trends…
Feeling inspired to refresh your logo but not sure where to start? Here are some easy DIY tips to get you going:
Explore Color Palettes: Play around with different color combinations to find a multicolor scheme that feels vibrant and true to your brand. Learn about what colors mean and pull together a purposeful pallette.
Experiment with Fonts: Try out various lowercase and artistic fonts to see what resonates with your brand's voice. Try mixing custom fonts with more SEO friendly standard fonts included in your web platform. A great place to search for custom fonts is Creative Market
Add Personal Touches: Incorporate elements that reflect your personality, such as hand-drawn illustrations or nostalgic motifs. Consider symbolism over heavy and impractical graphics.
Start getting inspired: Pinterest is a great place to look for more inspiration for a DIY logo.
Don’t overthink it, but consider your client experience and the impact you want to have. If you want your brand to convey a bold personality, opt for more color and character. If you are targeting a luxury market, think about classic minimalism. The most important thing is to maintain cohesion across all elements of your business and lead with your branding in all aspects.
Start Designing: Canva is a great free platform for starting but if you want to use custom fonts, photoshop or other Adobe platforms will be the most professional way to create a logo design. Or you may not be a designer and want to customize a logo you can buy so try Creative Market, etsy, or seek out a designer for support.
Refreshing your logo to reflect the latest trends can be an exciting and rewarding process, especially during a season of business evolution. Whether you're aiming to attract new clients or grow your business to the next level, having a professionally and strategically designed logo and branding can be a game-changer.
Aligned branding is crucial for making a strong impact and ensuring cohesion across all elements of your business. It helps convey your brand's personality, values, and goals clearly and consistently.
Whether you're looking to DIY your design or want a professional touch, I'm here to help. Let's work together to create a logo that is not only fresh and stylish but also deeply personal and aligned with your brand's essence. Contact me today to start your journey toward a brand new logo that truly represents you!
Hey I’m Hanna!
Web Designer, Brand Curator, Social Media Supporter, Boy Mom, and lover of seeing other creative businesses flourish and succeed!
Curious About?
Blogs You May Want to Read Next
It is time to shift our perspective and see web accessibility as a valuable opportunity for small businesses that want sustainable growth.