What Pinterest Can Do for Your Photography Business

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Sep 30

The Reasons You Need to Add Pinterest to Your Photography Business’s Marketing Strategy This Year

In the ever-expanding landscape of social media, where Instagram and Facebook often steal the spotlight, there exists a hidden gem that photographers 100% should take another look at – Pinterest. While Instagram is all about instant gratification and Facebook is built on connecting with old friends and family, Pinterest silently emerges as a really aesthetic, woman-dominated version of Google, making it an incredibly ideal landscape for most photography businesses. With over 450 million monthly active users, Pinterest boasts a highly engaged audience. In fact, 89% of users report using Pinterest for purchase inspiration, making it an ideal platform for businesses looking to increase sales. By creating eye-catching pins that drive users to your website, you can tap into this engaged audience and attract new traffic. You can also summon the power of repetition by linking new pins to the same content on your website. Before we delve into the three main reasons why you should unquestionably start utilizing Pinterest, let's break it down a bit more simply. With a compare and contrast.

image of iphone with instagram on screen sitting beside small plant — Pinterest vs. Instagram

Let’s begin by comparing it with the current social media heavyweight, Instagram. When you think of photo-sharing and visual inspiration, Instagram likely springs to mind first. It's a bustling hub where images and stories unfold in a visually captivating manner, offering immediate engagement. However, Instagram is also a bustling marketplace where competition is fierce, and maintaining a consistent presence requires substantial effort. The content flow is rapid, making it incredibly challenging for your photos to enjoy an extended shelf life. You might post a stunning image, but if it gets lost in the algorithm's abyss, it may only reach a mere 1% of your followers. On the other hand, Pinterest's allure lies in its slower, more evergreen, and enduring nature. It operates as a digital scrapbook, curating your work into themed boards that users can discover and save for later. This means your stunning photography can bask in a much longer spotlight, continuously inspiring and attracting attention over time. Unlike Instagram, which often imposes a strict grid for your aesthetic, Pinterest's organization allows for various facets of your style and business, providing more touchpoints for potential visitors.

image of laptop with hands scrolling on facebook — Pinterest vs. Facebook

Now let’s not overlook the still relatively thriving Facebook, a platform that stands at the forefront for most established photographers because it used to be THE WAY before the younger and faster-paced platforms started to take over. Unlike the newer platforms, Facebook thrives on personal connections, which can be both beneficial for some photographers and unhelpful for others. It offers the opportunity to build a community, engage in conversations, and share a diverse range of content beyond just images. While Facebook Pages can be useful for showcasing your photography portfolio, and unifying business contacts and location, the platform's algorithms can curtail the organic reach of your posts, necessitating paid promotion for broader visibility. In contrast, Pinterest is tailor-made for visual exploration. Users actively seek specific interests, and your thoughtfully curated pins can find a place in these searches, reaching a highly receptive audience without the same algorithmic limitations. This means your photography and content can be a part of users' intentional discovery, presenting opportunities for them to stumble upon your work while in a receptive mindset.

In essence, Pinterest's unique fusion of deliberate discovery and visually appealing organization sets it apart as a formidable tool for photographers to showcase their work in a way that aligns with users' natural content exploration. As we delve into the three compelling reasons why Pinterest should seamlessly integrate into your marketing strategy, keep in mind these distinct advantages the platform offers compared to its dynamic rivals, Instagram and Facebook.

image of woman holding camera close up wearing a tan sweater

Pinterest has become an invaluable tool for businesses and individuals looking to drive organic traffic to their websites. Here are just a few reasons why Pinterest should be a part of your marketing strategy:

1. Highly Engaged User Base

With over 450 million monthly active users 89% of those using Pinterest to search and actually motivate their purchase. Pinterest stands as an amazing place to actually get that return on investment. Whether by putting in the house to create pins and relying on organic growth or purchasing Pinterest ads to hit the top of the search results and be suggested more often.

2. Visually Driven Platform

Pinterest's emphasis on visual content means that businesses with visually appealing products or services [like artists and photographers] can thrive here without feeling forced into writing a constant stream of informative content. Just by sharing your photography portfolio on a regular basis, you are encouraging people to go right to your website where you can hopefully connect with them and either make the sale or get them on your email list for long-term connection. This is especially important in a world where attention spans are short and getting someone hooked immediately can make a huge impact.

3. Long Shelf Life for Content

Pins on Pinterest can last for months or even years, giving your content a long shelf life and increasing the likelihood that it will continue to drive traffic to your website over time. This is in contrast to other social media platforms, where content lifespan depends on others sharing and really can feel out of your control.

4. Search Engine Optimization Benefits

Pinterest can help boost your search engine optimization (SEO) efforts by providing high-quality backlinks to your website. When a user clicks through to your website from Pinterest, it's seen as a positive signal by search engines, which can lead to improved rankings and increased organic traffic. Similar to writing more blogs on your website to grow your SEO, sharing more pins that bring more traffic to your website can do something very similar to boost your SEO.

5. Targeted advertising options:

Finally, Pinterest offers a number of targeted advertising options that can help you reach specific audiences and drive even more traffic to your website. For those who have the money and don’t want to wait on organic growth, Pinterest can be a much more relatable way to target your local audience. By creating ads that are targeted to users who have shown an interest in your products or services, you can increase the likelihood that they will visit your website and make a purchase.

In conclusion, Pinterest offers a range of benefits that make it an ideal platform for businesses looking to drive organic traffic to their websites. From its highly engaged user base to its visually driven platform and SEO benefits, there are countless reasons why businesses should be using Pinterest as part of their marketing strategy. So if you haven't already, it's time to start leveraging the power of Pinterest to drive more traffic to your website! I find the partnering of a great website, Pinterest consistency, and an established email list to be one of the most effective marketing strategy trifecta.

If you want to learn more about creating a strategy just for you,

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woman in white dress holds small baby sitting on rocks — PC jennymgphotography.com

Website Designer, Marketing Strategist, #Boymom, and passionate Birth Keeper! I love hiking in the English countryside, late-night wine chats and helping other small business owners grow and find holistic balance!

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